Can I Offer Some of My Course for Free and Charge for the Rest?

Murray Gray in Selling

Dec 08, 2020 - 2 min read. Available on all plans.

A question we commonly get goes like this:

Q: Can we give away the first three modules for FREE and make people pay to get the rest of the course?

Short answer: you can do it, but not like this...

Longer answer: we don't do it exactly like this because we tried it like this in an older platform and we found that it has a terrible upgrade rate. (Less than 1%)

Today's learners have so many free and high-quality options available to them that just seeing a bunch of locked content usually isn't enough to get them to upgrade.

You really have to pull out your marketing "big guns" and customize the end of your free course experience to make it hard for them to say no.

A marketing mentor of mine once told me: "Never understimate how hard it is to get people to buy from you", and that's never been more true these days when it comes to selling courses, information and coaching.

With this in mind, here's how we do this with Xperiencify, and it has a much higher conversion rate than just showing your freebie students some "locked" content"...

  • First, create your course, obviously
  • Next, make a copy of your course
  • Now, rename your copy to be the "Preview" version of the course
  • Then, add a different version of your course welcome video that speaks directly to new people who are previewing the content for free. "Welcome to our preview version of XYZ course. I wanted to make it easy for folks who don't know us yet to experience what we do for themselves, etc. etc."
  • Finally, add an additional, final training to your preview course that doesn't exist in the main course that will be your upgrade "call to action". In that training, you would remind them what they just did, and why it's so important that they continue with the course. You could include intervews or testimonials from previous students. You could also have a special, time-sensitive offer under the video as an action, along with other upgrade specific copy and content (testimonials etc.) -- things you absolutely cannot do if you have it all in one single course.

Doing it this way will outperform a course that offers "free content" by a factor of 10, I guarantee it.

Lots of people found these next topics pretty useful...