Getting Started

Introduction to Triggers


Murray Gray in Getting Started

Dec 09, 2020 - 4 min read. Available on all plans.

What is a Trigger?

Triggers are how you start or end an automation.

For example:

  • If you want to start an automation if your student doesn't log in in over X days or weeks, use the No Login trigger
  • To start an automation if your student earns a certain amount of XPs, use the XPs Earned trigger
  • To catch if your student completes a specific module, use the Module Completed trigger
  • Or when a student completes a course, use the Course Completed trigger

Core Triggers

We currently offer these "core" triggers on the Launch plan, which are:

  • No Login: Identifies students who haven't logged in for a certain period of time or longer, allowing you to reach out automatically
  • Login: Detects when students log in to a course (or after a period of time), which is usually used to stop a No Login automation from running further, or to welcome a student back after a long period of absence
  • Earned Points: Identifies students the moment they earn a certain amount of XPs or XXPs.
  • Module Available: Catches when a new module gets released
  • Module Completed: Identify students the moment they complete a specific module.
  • Course Completed: Identify students the moment they complete a specific course.

All Triggers

Activity-based triggers

  • Login: Detects when students log in to a course (or after a period of time), which is usually used to stop a No Login automation from running further, or to welcome a student back after a long period of absence
  • No Login: Identifies students who haven't logged in for a certain period of time or longer, allowing you to reach out automatically

Point-based triggers

  • Earned Points: Earned a certain amount of points in a certain timeframe -- this allows you to host "point contests" among your students to see who can earn the most, say, over a weekend, or even release bonuses or other content based on random-seeming point achievements!

Content triggers

  • Module Released: Alert students whenever a new module is released through a communication sequence (email, sms messages, ringless voicemail drops, or Zapier)
  • Training Released: Alert students whenever a new training is released through a communication sequence (email, sms messages, ringless voicemail drops, or Zapier)
  • Module Completed: Catch when a student completes any given module
  • Course Completed: Catches when a student completes a specific course
  • [premium]% Content Completed: Once X% of a course completed, trigger a sequence of actions, or even make the student a limited time discount offer on another product
  • [premium]Goal Completed: If any goal is completed, congratulate the student automatically on your Facebook Group
  • [premium]Countdown: Automatically watch for any amount of time left on your course countdown, and trigger any sequence of emails, SMS messages or ringless voicemail drops to encourage your student to take action FAST!

Order-based triggers

  • [premium]Purchase Declined trigger: Catch a purchase decline, so you can automatically send emails, SMSs or other communications to encourage them to try with a different card, or even just to call you (saving sales you'd never get otherwise)
  • [premium]Cart Abandoned: Catch an order form abandoner, and follow up with them with appropriate "come back" messages. Stats show that "cart abandons" are a costly problem, but they don't have to be for you!
  • [premium]Expiring Credit Card: Catches expiring credit cards so you can encourage people to update before their next payment to you fails, saving you thousands in failed payment plans

Community triggers (coming in Mar 2021)

  • [premium]# Comments: Award points, badges, bonus content, or prizes to students who leave comments under your trainings -- this encourages more and more engagement among your students, and making your course super-addictive

Leaderboard triggers (coming in Mar 2021)

  • [premium]Leaderboard Position Achieved: Automatically trigger communication or congratulations messages if a student hits #1 spot on the leaderboard, or even award badges
  • [premium][Leaderboard Position Lost: Alert students if they fall from the #1 spot, and encourage them

The possibilities are literally endless -- it all comes down to the kind of experience you want to create for your students!

We want to give you the tools nobody else does that allow you to give your students an experience that's fun, exciting, engaging, that they can't get ANYWHERE else.

Lots of people found these next topics pretty useful...

HELP ARTICLES
1